This is the exception rather than the rule. The word “Peter” has the advantage that the three letters in the middle are already identical. The first step is to match the letter pairs you want to combine: Let’s assume you want to create an ambigram of the name “Peter”. We will use an example to demonstrate how to design an ambigram step by step: Step 1: Figure out the letter pairs Things get more difficult with longer words and different sequences of letters. The latter can be turned into an ambigram with only a few changes: “o++o”. It is a sequence of letters that reads the same backward and forward such as “OTTO”. A palindrome might be suitable to design an ambigram. In its simplest form, an ambigram can be created directly from the available letters of a word without having to change or reposition them. Designing an ambigram requires abstract thinking, artistic design skills and a structured approach. Finished ambigrams have a logical and consistent appearance to them. This is the challenging part and often requires the most time and effort. They became famous through Dan Brown’s best-selling novel “Angels and Demons”.Īmbigrams used as word marks must be visually appealing and easy to read. They are often incorporated in logos because they have point rotation symmetry and look the same when flipped 180 degrees.

Ambigrams are a special type of word/figurative marks. Match the letters and highlight similaritiesĪ lot of companies use ambigrams in their branding, including Deutsche Bank, the online travel agency Opodo or the consumer electronics company Sonos.In this tutorial, we will demonstrate the different steps involved in creating an ambigram and the best approach to designing one. We have created a tutorial on the subject in time for the first “Ambigram Day”. However, creating an ambigram requires a good deal of artistic talent and careful preparation. They add a modern, tasteful and contemporary touch to designs. Ambi-what? You have no clue what an ambigram is? That’s a shame really because ambigrams are special.

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